Kraft & You est une start-up spécialisée dans les accessoires de rangement, confectionnées à partir d’une matière 100% végan. Une idée qui a germé dans l’esprit de Philippine de Renty, désormais à la tête de cette entreprise qui séduit particuliers et professionnels.
C’est un cuir végétal à l’allure de papier kraft (d’où le nom de la startup), en plus résistant, lavable et pliable, qui a changé la vie de Philippine de Renty. Cette passionnée de déco trouve que cette matière un peu étrange est parfaite pour confectionner des accessoires de rangement (bacs à jouets, vide-poche, cache-pots, etc.). La jeune femme, graphiste depuis une quinzaine d’années, d’abord chez Milan Presse puis en freelance, y voit un nouveau défi professionnel à relever. C’est le début de Kraft & You.
Elle démarre l’aventure en 2017 avec une amie couturière, poursuivant en parallèle son travail de graphiste indépendante. Quelques mois plus tard, elle décide de se consacrer à temps plein à l’entreprise. Sa camarade ne la suit pas. La voilà seule aux manettes. Pour tout ce qu’elle ne peut réaliser elle-même (étiquetage, gravure, impression, etc.), Philippine de Renty fait appel à des prestataires toulousains. De plus en plus de clients professionnels se tournent vers elle : « Nous avons démarré avec des particuliers, puis les professionnels sont devenus les clients principaux de Kraft & You. Des restaurants et des traiteurs, pour des corbeilles à pain, ou des entreprises comme le Slip français ou Repetto, pour des panières à recyclage. En 2019, plus de 70% de la clientèle étaient des entreprises. Leur panier moyen était de 500 euros contre 60 euros pour les particuliers. Notre croissance était de 20% », explique Philippine de Renty.
Mais la crise sanitaire est passée par là. La startup a subi une perte d’activité de 50% avec la mise à l’arrêt de l’événementiel et de la restauration, il a fallu se concentrer sur le grand public. La chef d’entreprise y a vu l’occasion de discuter davantage avec ses clientes, les femmes étant plus nombreuses que les hommes à acheter chez Kraft & You : « Ce sont elles qui m’inspirent. En dialoguant avec elles, je visualise de nouveaux modèles, de nouvelles idées de messages humoristiques », explique la graphiste et chef d’entreprise.
En 2021, la jeune pousse va s’installer au Grand Marché (ex-Min), lieu stratégique du monde économique toulousain. Si l’économie redémarre et que les affaires vont bien, elle pourrait envisager une levée de fonds. À long terme, Philippine de Renty « aimerait embaucher des salariés pour avoir son propre atelier de confection ». La dirigeante qui dit « être, comme beaucoup de gens, de plus sensible à la question du développement durable » est « fière » que le cuir qu’elle utilise, fait à partir de fibres de bois naturelles « soit végan, réutilisable et sans substances nocives ». Cette drôle de matière a fait grandir en elle une fibre écolo.
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Fang Jifan은 조상 묘에서 며칠 동안 살았고 Sheng Jia가 왔습니다.
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돼지나 개 못지않은 그런 놈을 총으로 쏘지 않는 것이 참으로 고마운 일이다.이 양조 폭풍에는 자체 기여가 있습니다.
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Zhu Houzhao는 « Old Fang, 가족 중에 아직도 그런 친척이 있습니까? »
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Shen Wen은 분노했고 즉시 말했습니다. « 폐하, 할 일이 있습니다 … »
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그는 이 일제히 걷는 연습을 몇 번이나 반복했는지 모릅니다.
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탕인이 미처 반응하기도 전에 종아리에서 날카로운 통증이 느껴졌다.
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그래서 Fang Jinglong은 너무 오래 머물고 싶지 않았지만 단호하게 출발하기로 결정했습니다.
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Fang Jifan은 « 폐하가 내 겸손한 집에 오실 수 있습니다, 목사님 … »
슬롯 게임 사이트
Fang Jifan은 자금성을 나온 후 Zhan Shifu로 서둘러갔습니다.
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Hongzhi 황제는 입술을 오므리고 미소를 지었습니다. « 손을 잡으십시오. 이해할 수 있습니다. 저를 비난하지 마십시오 … »
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« 놀랐어요. 남편의 죽음 때문이에요. » Fang Jifan이 서둘러 말했다.
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이 녀석은.. 살기 위해 팔을 부러뜨리고 싶어하는 모양이다…
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Liu Jin은 당분간 문제를 일으킬 수 없으며 도시를 지키는 것이 지금 모두에게 가장 중요한 일입니다.
리액툰즈
Fang Jifan은 « 왜 이걸 훔치는거야? « 라고 침착하게 말했습니다.
프라그마틱 바카라
방금 안도의 한숨을 내쉬던 Liu Jian은 갑자기 다시 불안해졌습니다.
프라그마틱 무료 게임
논리적으로 말하면 왕가가 Zhu Houzhao의 나이에 이르렀을 때 그들은 오래 전에 자녀를 가져야 했습니다.
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Hongzhi 황제는 항상 자신을 억제하는 방법을 알고 자신의 도덕 표준을 상당히 높게 설정했습니다.
프라그마틱 게임
이 말을 듣고 Zhu Xiurong은 이상한 표정으로 Fang Jifan을 바라 보았습니다.
포츈 래빗
이름이 긴 총각 주후조가 직접 승진했다.
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